May 26, 2011
Today's Armchair BEA topic is on nurturing book blogging relationships, and one of the aspects they mentioned was the ideal book pitch. A lot of my experience is with authors (often, but not always, self-published) pitching me a book for review, and from that experience I've come up with ten suggestions that will make a pitch more appealing to me:
1.) Be personal. I'm sure I'm not the only blogger who likes to be addressed by name. Let me know that you've visited my blog!
2.) That said, please get my name and my blog name right. Otherwise I can tell that you've been hard at work cutting-and-pasting.
3.) Don't act like my review is a done deal. You're trying to convince me here, not the other way around.
4.) Your book description should not have me reading for days. A paragraph is great, but I don't need an overview of the entire storyline.
5.) Links are good. Link me to your webpage, link me to sample chapters, etc. Just make sure all the links are clear and that they work.
6.) Let me know what format(s) your book is available for review in.
7.) Don't sound desperate...it doesn't come off well. If you're having trouble getting reviews, please, don't tell me that. It's like shooting yourself in the foot.
8.) Your e-mail should not contain lots of grammatical or spelling errors. I can overlook the odd typo — we're all human — but if it's riddled with mistakes, it does not give me confidence that the book will be any better.
9.) Don't give me the lengthy tale of how you came to write the book. Sure, a few lines are okay, but I don't need to know your life story.
10.) I know you're trying to pitch the book persuasively, but please don't go over the top and tell me it's the next Harry Potter or Hunger Games.
Bloggers, anything I missed? What will help/hurt a book pitch for you? :)